Press the button and it starts by saying, "Please put your phone away. Thank you!" Next "Hello, put your phone away." Third "Excuse me. Put your phone away!" Fourth "What don't you understand? Put your phone away!" Finally, in an irritated voice "For the last time - Put your phone AWAY!" It is a tried and true way to get kids to smile AND put their phones away. It also works well for parents at the dinner table, and executive meetings! Try it out!